Aon, a leading global professional services firm, announced the launch of Aon Broker Copilot, a proprietary, patent-pending platform that uses artificial intelligence, large-language models and predictive analytics to transform the commercial insurance placement process, the company said in its press release.

According to the press release, developed in-house and co-designed with the firm's frontline brokers, Aon Broker Copilot is designed to streamline complex workflows, elevate placement strategy and deliver better outcomes for clients navigating an increasingly volatile risk environment.

By capturing and standardizing data from every submission—whether quoted, bound, or declined—Aon Broker Copilot provides an unprecedented view into how the global insurance market is pricing risk. This comprehensive dataset allows Aon to move beyond anecdotal insights, enabling brokers to deliver sharper, real-time advice to clients based on actual market behavior, not just completed deals. It fills a critical intelligence gap, helping clients make better decisions in a dynamic and competitive environment.

The platform integrates seamlessly with Aon's suite of Risk Analyzer and is powered by one of the industry's largest repositories of structured risk trading data. It enables Aon's brokers to surface analytics at the point of decision, prepare higher-quality submissions and engage with carriers in a more strategic and insightful manner.

"As risk becomes more complex, the future of broking will belong to firms that can combine expertise with intelligence at scale. Aon Broker Copilot reflects how Aon is undertaking one of the most ambitious digital transformations across the broker universe. The platform is the next step in predictive broking, enabling our brokers to operate with greater precision, consistency and insight to deliver better outcomes for our clients around the world", commented Joe Peiser, CEO of Commercial Risk for Aon.