Only 3 years after entering the Serbian insurance market, BASLER, member of the BALOISE Swiss group, is now first place on the professional liability insurance for physicians segment.

"Currently 3.000 physicians were insured, which represents about 20% of the market, considering that in Serbia there are only 22.000 active, authorized physicians", mentioned Vladimir MEDAN, CEO, BASLER Osiguranje Serbia. As a comparison, "after 12 years of business in this field in Croatia, BASLER covered approximately 75% of the local market", added Vladimir MEDAN.

For 2011, the insurance company targets growth of the business volume by extending the product range in the property segment and entering the motor segment, by marketing Motor Hull and MTPL insurance.

Article written with the support of Dejan GJORJIOVSKI, Correspondent, Macedonia