Compensa TU SA Vienna Insurance Group, one of the Polish subsidiaries of the Austrian group, in cooperation with the Road Safety Center is currently organizing the third edition of the Safe Highway social campaign, an action that, apart from safe driving on highways and expressways, places emphasis on the health aspect of drivers

Information campaigns are organized in 12 Polish cities, as well as in passenger service points on motorways. The main goal of the Safe Highway campaign organized by Compensa and the CBRD is to disseminate knowledge in the field of safe movement on highways and expressways, and in providing first aid in case of an accident. At the same time, as part of the campaign, the insurer makes drivers aware of how the health of the person driving the vehicle affects driving safety.

"Along with the development of the motorway network, incidents on the "fastest" roads account for an increasing percentage of the total number of accidents in Poland. In 2001, it amounted to only 0.4% of all accidents, and in the last 5 years it has remained at the level of approx. 1.5%. The statistics also show that every year accidents occur for the same reasons. Some mistaken habits are clearly difficult for us to abandon, which shows how important education in this area is. We also continue to promote awareness of driver's health. We believe that one of the key factors influencing safe driving is the health of the person driving the vehicle," says Karolina Tworzydlo, director of the Marketing Strategy and Communication Department at Compensa.

In this edition of the campaign, family picnics were planned under the name "Compensy Safety Zone" in several localities. During the events, qualified rescuers from the Road Safety Center teach in practice how to provide first aid. In the safe zone, visitors can check blood pressure, blood oxygen level or sugar level, as well as undergo twilight vision tests, glare sensitivity tests and check their reflexes. In the places visited, Compensa provides city authorities with AED defibrillators, the use of which may save lives in the event of a sudden cardiac arrest.

Since 2018, as part of the campaign, a number of educational events with first aid demonstrations have been organized. Visitors were provided information material for adults and children, as well as an ICE (in case of emergency) card to help alert relatives in the event of an accident. In addition, highway service workers were trained in first aid, and 10 key stations were equipped with professional first aid kits.