In 2025, total assets under management in life insurance in Greece amounted to EUR 12.6 billion, which is 6.6% more y-o-y. This increase confirms steady strengthening of the sector in recent years, as the total size has increased from EUR 11.3 billion in 2023, insurancedaily.gr writes.

This growth comes from both individual and group insurance. Individual insurance maintains the lion's share, representing approximately 81.7% of total funds, while group insurance covers the remaining 18.3%.

Individual life insurance policies saw an increase of 6.7%, reaching EUR 10.3 billion in 2025:

• Traditional products decreased by 4.1%.
• In contrast, investment-linked products increased by 17.8%.

This development indicates a clear shift among policyholders towards products that combine insurance and investment returns. These products now constitute 54.3% of individual insurance funds, surpassing traditional insurance programs.

Group insurance recorded an increase of 6.3%, reaching EUR 2.3 billion. The main pillar is DC pension plans, which represent almost 87% of the total.

Over the course of three years, important trends emerged:

• Continuous increase in equity (from EUR 11.3 billion to EUR 12.6 billion).
• Gradual reduction of traditional lifestyle products.
• Strengthening investment products as the dominant form of insurance.
• Stable but more moderate growth in group insurance.

This demonstrates that the industry is transitioning from classic insurance to a more complex savings and investment model. Last year results reflected a mature but evolving insurance industry. An increase in assets under management is combined with significant qualitative changes in the product line. A shift towards investment products, strengthening of pension schemes and steady growth of group insurance show that the sector is responding both to the needs of policyholders and to the broader economic conditions, according to the source.