Serbian insurers ended 1H2026 with total GWP worth RSD 104.32 billion (EUR 888.85 million), which is 6.87% more y-o-y in local currency, according to the end-quarter statistics published by the National Bank of Serbia (NBS).

“Serbia’s insurance market continues to expand, although significant structural challenges remain that are still not aligned with EU standards. The sector has recorded stable growth in total assets, capital, and gross written premium, while at the same time facing long-term sustainability concerns, particularly due to the relatively low share of life insurance within the overall market structure”, said Duško Jovanović, Secretary General of the Serbian Association of Insurers.

One of the key structural challenges remains the low share of life insurance within total premium volume. At approximately 17%, Serbia’s market remains significantly below European standards, where life insurance typically accounts for around 30% or more of total premiums. For this reason, stronger public awareness and financial education regarding the importance of life insurance and voluntary pension insurance will be essential for preserving long-term living standards.

An additional challenge is the low level of insurance coverage in agriculture, even though the sector represents one of Serbia’s most strategically important industries.

With a 25% market share, DUNAV remains the absolute market leader, followed by GeneraliOsig (19%) and DDOR (10.46%)

Access www.xprimm.com and download the Serbian insurance market statistics.