With a nearly 21-percent share of Hungary's non-life insurance market, Allianz Hungary has an important role to play in a country that has hit the headlines recently because of its geographic position as a frontier for waves of migrants seeking a better life in the EU. Hit hard by the financial crisis but improving, Hungary was recently characterised by the IMF as 'growing at a strong pace, helped by accommodative policies and improved market sentiment'.

However, the country's stubbornly low wage rates, at least by European standards, and a labour participation rate of just 67 percent, have put the onus on firms such as Allianz to design products that make a difference to the quality of life of the country's 9.9 million people.

And, behind the headlines, Allianz is doing just that. As the company's Chairman and CEO, Peter Kisbenedek explains that the firm is rolling out more affordable policies across the insurance spectrum and distributing them in innovative ways that make them more readily available. Read the full story HUNGARY, ALLIANZ: insurers must innovate to compete