NN Hungary has claimed a prestigious Effie Award for its successful campaign throughout Hungary to change its name from ING Insurance to NN.

Introduced in 1968 by the American Marketing Association, the Effie Awards recognise marketing and communications activities that contribute to a brand's success. The Hungarian team was awarded with a silver Effie for its creativity in introducing the NN brand with campaign involving Scottish actor Ewan McGregor. The campaign included a humorous television commercial where McGregor states that he is so enthusiastic about the new name NN that he is considering spelling his name with two NN's - EwaNN.

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