XPRIMM: How was 2013 year for GENERALI Romania and what are your expectations for 2014?
Adrian MARIN: For the whole Romanian insurance industry it was a challenging year. We concentrated our efforts and found solutions to achieve the targeted results. GENERALI Romania, as we have always communicated, is a customer-oriented company and all the measures adopted in 2013 focused on further enhancing the satisfaction of GENERALI customers.

Our products were tailored to the current market conditions without discounting the prices, by identifying the coverage that customers needed, at a fair price, so that we can provide high quality services. We have improved the products from our portfolio (CASCO, home insurance - EUROCASA) and launched a new SME product.

In 2013 we also celebrated 20 years of presence on the Romanian market since the Group's return to Romania in 1993 and we showed our customers and partners that GENERALI is reliable company with a strong background.

Also, in 2013, more than in other years, researches indicated a high level of customer satisfaction. The results confirmed that GENERALI remains a trustworthy brand, appreciated by its customers.

All this makes us confident and optimistic about 2014, which we know won't be an easy year, but we are ready to face it.

XPRIMM: What are GENERALI's plans for this year?
A.M.: We will pursue the same strategy: quality products and services for our customers, which mean maintaining a balanced portfolio and very good servicing, especially for claims.

We will rely on individual as well as on corporate insurance. In life insurance, we will promote traditional individual insurance in particular, because the assessment of our current customer portfolio indicated that customers apply mostly for such products, in demand on the market. Group life insurance, such as employee benefits, will further be promoted, given the good reputation of GENERALI for its insurance solutions on this segment, backed by GENERALI's international standing, experience and know-how.

Regarding the corporate segment, we will pay special attention to corporate non-life insurance, especially technical insurance and industrial insurance for commercial risks, where GENERALI also has the reputation of an insurer able to provide customized insurance for complex works.

We will further promote Casco insurance, a segment where we are recognized for the solutions we offer and for our fast claim settlement process. Household insurance remains in our focus and we will look for new ways to promote this type of insurance and to reach the customer.

First and foremost, we will center our efforts on retaining customers by providing increasingly better services and loyalty programs. All business activities will continue to focus on our customers, as we intend to keep on delivering the same quality services that have always made the difference between us and our competitors.

All this will be possible with support from our employees, agents and partners, who will stand by us and will assist GENERALI in meeting its objectives on the Romanian market. In 2014, besides our own sales force, GENERALI will definitely strengthen its cooperation with brokers, as they continue to represent an important distribution channel, with more than 50% of our business.

XPRIMM: How do you think the market will evolve in 2014?
A.M.: We strongly believe that Romanian insurers will find new business opportunities that keep the market at its 2013 level or take it even higher.