GEORGIA: GPI Holding and VISA sign Memorandum of cooperation

20 October 2026 — Marina MAGNAVAL
GPI Holding, one of Georgia’s top five insurance companies, has signed a memorandum of cooperation with VISA. The partnership aims to provide holders of premium VISA cards with additional insurance-related benefits and exclusive insurance offers.

The first major initiative under this memorandum will focus on motor insurance. Through a joint promotion, premium Visa cardholders who purchase a motor insurance policy will be automatically enrolled in the GPI loyalty program, with the option to subsequently select their preferred benefits.

By choosing a premium package, clients gain access to services such as "Voovly Premium" vehicle care, complimentary zonal parking hours in Tbilisi, special privileges at car washes, and other exclusive perks.

Source: Business Georgia.



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