On June 17 Aegon announced changes to its leadership team to further strengthen the execution of its strategy and support the company’s planned move of its head office and legal seat to the United States.

As part of these changes, Will Fuller will be appointed President and Chief Operating Officer (COO) of Aegon, effective January 1, 2027. In this role, Mr. Fuller will be responsible for the day-to-day management of Transamerica, Aegon’s International businesses and Aegon Asset Management. Mr. Fuller will report to Aegon CEO Lard Friese, who will continue to lead Aegon as CEO and retain full responsibility for the group’s strategy, overall performance, and leadership.

According to the press release, these changes will sharpen execution and accelerate performance improvement while providing the leadership focus needed to redomicile the Group to the United States, establish a world-class, US-based head office and deliver on its ambition to become a leading force in the US life insurance and retirement industry, supported by strong international insurance businesses and a globally operating asset manager.

“Will is a highly experienced leader with deep knowledge of our businesses and the opportunities ahead. Will’s appointment further strengthens our leadership team and supports the disciplined execution of our strategy as Aegon relocates to the United States”, commented Aegon CEO Lard Friese.

Aegon also announced that it has selected New York City as the location for its future corporate headquarters. The office is expected to open in mid-2027 and will house selected corporate functions and members of the leadership team. Establishing its corporate headquarters in New York City marks another milestone in Aegon’s transformation and reinforces its ambition to become a truly US-based company.